I have read in the press that over the past three years the sales of razors have been dropping dramatically globally as men finally reclaim their masculinity after a decade of preened and polished metro sexual males being the in look. Hirsute guys are definitely back with brute force - forget 70’s moustache - 80’s designer stubble - 90’s goatees - the full blown beard is the in style. Men’s magazines such as GQ style, esquire, Dapper Dan & Sunday Times Style are promoting this new found made confidence to embrace their facial hair. Just look at the international rugger boys in all their grizzly bear glory - Sebastian Chabal, Patrick Danahy, Adam Kleeburger, Dan Cole are all rocking this strong masculine look.
Fashion being always ahead of trend has been using hirsute models for a while now. The leader of the pack is French model Patrick Petitjean leading the way with his magnificent beard gaining legions of adoring fans writing blogs about him. Now there is a whole host of bearded Adonis’s fronting major advertising campaigns. Hot favourites are Benjamin Dukhan - Jean Paul Gaultier, Paraskevas Boubourakas - Bruuns Bazaar, Jack Guinness - Oscar Jacobson, Christian Goran - Scotch & Soda. These models look rugged and distinctively different with their luxurious beards from their Metrosexual counterparts. They look more than capable of doing physical hard work rather than worrying about their fake tan and body waxing.
No wonder women are falling for this look even devoting websites to this trend - .kuchenbaeckerin.tumblr.com or http://www.girlswholovebeardsclub.com/ .
For the male point of view try http://www.thepowerofbeards.com/ or www.thebearded.tumblr.com
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