Making Of • Set Fashionology N°7 • AW 2012 Shoot

New to Fashion Dispensary this autumn/winter 2012 is German brand 'SET'.  This label totally embodies the "language of women's fashion" - the chicness of France, style of Italy combined with German expertise.  The designers have a cosmopolitan attitude - casual & self confident but extremely versatile, perfect for individuals with an eye for detail, harmony of colours & fabrics, premium brand quality at affordable price.  Watch the DVD for a preview of what we are stocking, creative director Maya Junger is wearing a gorgeous black leather biker jacket that we have ordered.  The models featured are Anna Selezvena and heartthrob Paraskevas Boubourakas.

Pastoral Idle

Being self-employed has lots of benefits, but in this economic climate there are highs & lows.  I spend six days working in our business, no holidays - that is survival!  Don’t feel too sorry, living and working here for the last eight years has lots of plus’s.  Tetbury is a beautiful historic Cotswold market town, largely made up of independent businesses.  Literally on the doorstep is the most gorgeous countryside imaginable, perfect for walking our bearded collie Hettie.  I thought it would be nice to share one of our favourite walks with you.

Hettie prepares to leave the house

St Mary's Church Tetbury

It was a glorious sunny day as we left the house heading down Silver Street over the Wiltshire Bridge towards the old tanyard and on to the fields.  Part of the walk takes us across the land of the Prince of Wales Duchy Estate.  The fields are organic pasture mixed with a plethora of wild flowers.  Hettie loves to roam free chasing deer, pheasants and retrieving sticks.  The beauty of this walk is that I rarely see anyone else - great for collecting your thoughts.  A favourite destination en route is the Highgrove Estate Close Farm ‘Veg Shed’ - recently relocated from Cherrington.  This purpose built shop/shed is a mecca for those that appreciate the value of organically grown produce.  We often buy a selection of vegetables to oven roast for supper.  Another must have are the freshly picked salad leaves ready to wash and devour; they really do have more flavour than the ready washed supermarket variety.

Horses graze in the adjacent field

'Bella' The Close Farm Shire Horse

Heading towards the Bath road

Bath Road

Bath Bridge 

Each Thursday Highgrove Close Farm has a large veg cart that is pulled into Tetbury by a Shire horse that also earns her keep working the land.  It’s parked by the old market house and is a magnet for locals and tourists.  Reading this you will probably think I have painted a picture of rural idle in this beautiful part of the Cotswolds.  Idyllic it is, but we have worked hard at our business over the last eight years thinking up new ideas to keep it fresh and one step ahead of  competitors so that we can  continue living and trading here.

Home!

Roasted Vegetables

Long Lunch

Claire preps the salad

One of my favourite days of the week is Sunday - probably because it’s my only day off.  I prefer a complete break from the demands of retail and always try and go out for a change of scenery.  One pleasure is a long relaxing lunch with friends, though personally I am not a fan of the traditional Sunday roast.  Claire, a friend from Lorfords Antiques Tetbury, a very stylish shop for antiques & decorators pieces all chosen with a very discerning eye - appealing very much to the interiors and collectors market.  She invited us to lunch with a mutual friend Rebecca who has recently taken over Belgrave House Tetbury and is hard at work transforming it in to a stylish boutique B&B with a delightful quirky edge that will set it apart from the run of the mill establishments.

Cullen Skink

Claire is a naturally gifted cook inspired by my favourite cookery writer Elizabeth David who started writing in the 1950’ inspiring a new generation to be more adventurous.  Her style of writing is chatty and enthusiastic with easy to follow recipes - notable successes were Mediterranean food, French country cookery, Italian food, & French provincial food.  All books are still in print; do buy as her style will inspire you.  Claire being Scottish prepared a starter of Cullen Skink a classic smoked haddock soup, which was absolutely delicious.  She followed this with pieces of chicken baked with lemon and cardamom served with braised Puy lentils, a small green lentil that has a peppery flavour - grown in the Le Puy region of France and a salad of dressed mixed leaves and avocado.  The combination of these dishes was wonderful.  To finish we had a selection of French cheeses and rustic bread.  Conversation flowed along with the wine, totally unaware of the time we eventually staggered home as the Market House clock struck 8pm, we had been there since 1.30pm, and this really was a long happy lunch with friends - the mark of an excellent host.

Rebecca & Colin

Frome - Refreshingly Different

Having spent the last two weeks suffering from the awful coughing flu bug that’s doing the rounds here in Tetbury - now feeling on the mend a change of scenery was in order!  A recent customer mentioned the market town of Frome in Somerset was worth visiting because of the large number of interesting, quirky independent shops on St. Catherine’s Hill.

Having spent an hour in Bath, Frome is an easy 20 minute drive from there, on arrival we found parking easy and free on Sunday’s.  With the dog in tow we headed into town via medieval Cheap Street, which has a good mix of independents - I noticed an excellent book/card shop ‘Hunting Raven Books’.  Running the length of the street is a narrow leat, quite common in the south west of England - I wondered how often people had tripped on this open gulley?  The town itself is architecturally well preserved with many listed buildings.  Our destination was St. Catherine’s Hill, a steep cobbled street flanked by eclectic shops with imaginative window displays that entice you in.  The shops have a charm that is not in anyway pretentious - just a group of like minded creative bohemian traders that sell all manner of goods from artisan products, vintage finds, clothes, haberdashery flowers and hardware.

St. Catherine's Hill

The first Sunday of each month St Catherine’s Hill is closed for the local Artisan and flea market - looks like a great day out.  This market town has a lot to offer, definitely worth a revisit.

Spitalfields Sojourn

Thursday 8th March marked our final day of buying autumn/winter stock - the majority of which will arrive by the end of July!  The beginning of the year is always busy with appointments, plus working in the shop six days leaves only Sunday for the more mundane chores.  Having secured a morning appointment this left the afternoon free.  Taking full advantage of this rare opportunity we headed over to Spitalfields, an area I haven’t visited for a long time.  As a avid follower of the blog Spitalfields Life it was time to experience it for ourselves.

Parking in this area as you would expect is fairly restricted, after driving around we decided to opt for the NCP on Shoreditch High Street..  A rather novel experience as a lift takes your car up to the parking bays.  As time was short this visit was going to be a whirlwind tour.  With Hettie our Bearded Collie we headed over to Folgate Street and Dennis Severs House.  He spent many years carefully restoring this once derelict property in to a time capsule of period rooms lit only by candle light.  We didn’t have time for the guided tour, but will be going on our next visit.

Nearby on Elder Street stands the house of Dan Cruickshank, he bought the property some thirty years ago gradually restoring it to its former glory.  Dan was one of the leading lights intent on saving this neglected area of London from the bulldozers and  redevelopment.    With a generous benefactor and a donation  of £10,000 the Spitalfields Trust was formed.  The trust was able to purchase these derelict unloved houses that were once occupied by French Huguenot silk weavers.  Once restored the  houses were sold to sympathetic purchasers - not speculators, mainly intellectuals & bohemians.  As the city fringes grow this area is being sought after by city types with properties now fetching over two million!  A far cry from the East End council tenants  that used to live here.  But having said that, walking around the area it still has a very exciting vibrancy.

Next port of call was Spitalfields Market until 1985 a fruit & vegatable market now bric-a-brac and antiques.  The energy & vibe is delightful with lots of really interesting stalls & people milling around.  I was surprised how reasonable items were priced.  Found an amazing vintage hat stall - bought a like new German made olive green trilby for £20!  We left the marker to head to Petticoat Lane - haven’t been here since I was a teenager.  Its changed, not so divers - mainly devoted to the rag trade.  From here we walked to Fournier Street, almost all the properties have been renovated - done so well it was like stepping back in time.  While here you should visit the Town House Antique Shop.  The shop occupies the ground floor of a carefully restored Georgian house.  The stock is eclectic, chosen with a very discerning eye, it was here we bought a signed copy of the book Spitalfields Life by The Gentle Author - have to say its addictive reading and great value at £20.  Above the shop is a very stylish two bedroom period flat available to rent for short city breaks Stay in Spitalfields.

Sadly it was getting late and mindful of the journey home we bid Spitalfields goodbye.  The area has so much to offer if you enjoy city life - definitely going back very soon.

Spring Is Here

As I write this looking out on to a gloomy wet street - spring really does seem a long way off, though the hyacinths in our courtyard garden are just breaking in to bloom.  The fashion industry always way ahead of time has already started delivering spring/summer stock.  Our first delivery this year is from one of our favourite brands ‘Scotch & Soda’ and ’Maison Scotch’.  We are really excited about stocking this cool sought after Dutch label - having beaten off competition we were chosen as the appointed stockist in our area.  
Scotch & Soda make garments that suit each individual man; the garments are of high quality, rich in detail and best of all cool fashion at an affordable price.  The Amsterdam based design team has come up with an exciting SS12 collection designed with great focus on small details that the label is known for.  The collection has been inspired by New York street styles, Japans’ innovate design and the 
‘je ne sais quoi’ sense of style of Parisiennes.  The team say creating a collection is a journey of gathering souvenirs, wandering around antique markets looking for vintage treasures and making mental notes along the way.
For women’s SS12 Maison Scotch there are sun faded colours mixed with more fresh, bright and bold tones.  Splashes of colour sprinkled throughout the collection, on accessories & detailing to make each garment stand alone as something quite special.  Fabrics used are delicate washed silks, cotton silk blends, and natural linens and washed twills.  
Do look at Amsterdam Blauw SS12 shoot.  In this video favourite Scotch & Soda male model the extremely handsome Christian Goran talks about his life and passions.  He certainly is just more than a pretty face!

Soho Oasis

Andrew Edmunds Restaurant

Andrew Edmunds

Linking trendy Carnaby Street and Berwick Street market is Broadwick Street - off this is a quiet backwater Lexington Street.  Here you will find an eclectic mix of restaurants & shops.  One of my favourite restaurants is ‘Andrew Edmunds’, Andrew is an antiquarian print dealer by trade with his shop next door to the restaurant.  Some I feel would find this venue rather cramped, as its small & very busy - you can only book a table a week in advance and the restaurant is on two levels, ground floor & basement.  The décor is somewhat shabby, but this has a charm all of its own.  The dark interior is lit with candles which creates a romantic, cosy ambience.  It is totally unpretentious, staff are friendly & knowledgeable - mainly actors between jobs.  I would liken the restaurant to a bistro one would find in the back streets of Paris.  The menu is short & changes daily, just good well cooked rustic style food sensibly priced.  The wine list is excellent - no greedy mark-ups, so you will find exceptional bottles at much lower prices than other restaurants.  Do try and visit I know you won’t be disappointed.  (0207 437 5708)
The area is a foodie paradise - opposite is ’Mildreds’ vegetarian restaurant that was established in the 80’s and still going strong.  They serve excellent well priced food in friendly
informal surroundings.  Next door but one is ’Aurora’ which has a modern European menu that changes monthly.  In the warmer months you can eat outside in the courtyard garden.  Other restaurants in the area include Fernandez & Wells food & wine bar, Café Gourmand, Wagamama - you really are spoilt for choice.

Antiquarian Prints

For those of you that followed the channel 4 documentary ‘Riches to Rags’ featuring Lily Allen and her sister Sarah their shop ‘Lucy in Disguise’ is next door to Andrew Edmunds.  It looks pretty cool from the outside with its clever façade of gold plastic discs
that twinkle as the air moves them.  The stock inside is an Aladdin’s cave for all vintage clothing fanatics.
While here do go back to Broadwick Street and visit Cowling & Wilcox which is an absolute must for art supplies.  In fact the shop is quite diverse, we bought an excellent selection of Christmas cards and wrap at really good prices.